Launching 2019

Here at Seed Creative Academy, we’re often in the spotlight for our outstanding courses and training programmes, delivered in partnership with various colleges, universities and organisations. With growing success under our belt, we have recently announced the creation of a new qualification, to be delivered in conjunction with Leicester College.

The qualification, starting in September 2019, is a Higher Education HND in Creative Media Production – in a nutshell, an alternative to university for Level 3 students in media, film, graphics or animation. While university is often regarded as the natural next step for college-goers, education certainly isn’t a ‘one size fits all’ journey. This HND could well be the stepping stone towards a dream career in the creative sector.

The creative industry is fast-paced, evolving constantly: if you take your eye off it for a second, it can whizz right past you. Qualifications can quickly stagnate without constant development and rework. That’s why we’ll steam ahead: having our design agency working alongside the academy means our finger is firmly on the pulse of up-to-date skills, tools and techniques within the industry.

Amidst the current planning stages of the qualification, Seed Director Jon Prest is in talks with various organisations (including media production company Twenty Twenty, Leicester City Council’s LCB Depot and Highcross Leicester), to further develop our academy’s flourishing network. Our pool of regional industry contacts has been nurtured since the early days of our magazine, From Dusk 2 Dawn, almost a decade ago. This network of practitioners and creative organisations allows the HND to include its most exciting element: the live brief. Strong relationships with large, forward-thinking organisations mean stimulating, inspiring briefs that give our students hands-on experience in a real agency. The ‘chalk and talk’ approach has deservedly been scrapped in favour of an experiential training model. No more yawning at the back of a lecture theatre.

Teaching is to be delivered at our dynamic inner-city studio, where it will be broken down into theory, technical training, practical workshops and self-study time. Research skills and contextual application will be taught, helping learners to reach an industry standard, as well as perfect their creative flow and develop an individual style. All of the course’s major projects have been hand-picked by professional practitioners to represent the areas of expertise required to enter – and sustain – a career in the industry. The main areas of study focus on graphics, video production, animation and sound design.

We will be holding open days at our studios for anyone who’d like to get more information on what the qualification entails: